"In books, one finds a thousand lives; on the road, a thousand miles." In September, the 3S monthly book club returned with a "travel sharing" theme. In this event, our sales colleague Karen took everyone on an "online trip" to Malaysia. She shared her experiences from technical exchanges there and talked about the local culture, giving the 3S team many new ideas.

Karen said that to communicate well with clients from different markets, you first need to understand and respect the local culture. Before her trip, she specifically learned about Malaysian culture and business habits. After her meetings, she also found that different clients – like distributors, contractors, and pump factories – have different needs and concerns. This got everyone thinking: how can we provide more precise and different services?

Her sharing sparked deep discussions among colleagues from the R&D, Purchasing, Marketing, and Business departments. Each department connected this to their own work and suggested possible next steps:

R&D Department: 

They focused on "making products fit the local market." They are not only thinking about Malaysia's rainy and hot weather but also how customers use the products. For example, for outdoor projects, they plan to make equipment more water-resistant. For factories with heavy use, they are looking into making key parts better at handling heat and lasting longer, to ensure products work well in local conditions.

Purchasing Department: 

They looked at "keeping the supply chain stable and efficient." They are considering adjusting stock levels for key materials based on patterns in local customer orders. This helps avoid delays in delivery caused by slow shipping or not having enough parts in stock.

Marketing Department: 

They thought about "how to promote locally." They suggested creating marketing materials that reflect Malaysia's mix of cultures (like Malay, Chinese, and Indian communities), for example, by adding multiple languages to product booklets. They also plan to research popular local trade shows and social media to develop targeted plans for both online and offline promotion, making the brand feel closer to local customers.

Business Department: 

They focused on "improving the customer experience." They are planning to assign a specific contact person for each type of client (like distributors or contractors). This simplifies communication and aims to ensure customer questions get a response within 24 hours.

Finally, the book club ended on a positive note with relaxed conversation. Everyone is looking forward to the next meeting, ready to meet again through reading and continue sharing and growing together.